storefront

The Retail Blank Wall

27 Aug 2008

Storefront Decoration at University Ave. Radio ShackStorefront Decoration at University Ave. Radio Shack (circa 2005) - Photo by Polk County Assessor's OfficeWith few exceptions, blank walls ruin the pedestrian experience. Blank walls make it difficult to discern what is happening inside the adjacent buildings, decrease the number of "eyes on the street", and promote an automobile-centric environment.

The Radio Shack at University and 42nd Street is an excellent example of how the location of the main entrance can have a huge impact on the urban character of a building.

The structure itself, is actually relatively urban. It is built up to a generous sidewalk, with the parking located in back. There is a small path between buildings that allows shoppers to easily make their way from their cars to the stores in the adjacent building. It maintains a good street edge and lines up with the adjacent building.

There is just one problem, but it's a killer: the main (only) public entry to the Radio Shack store is on the back corner of the building!

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